I'm a modern-day brand builder. I help brands focus on the fundamentals to excavate their reasons for being. I'm a strategist. I identify the nuggets of consumer insight and turn those into barrier-busting marketing strategies. I'm a goal-setter. I define and focus everyone on the metrics of success. I'm a digital marketer. I develop media-neutral ideas and motivate development of transformative creative executions in the digital space.
Masters in Business Administration • May 2009
• Concentrations in Brand and Marketing Strategy
• Dean's List
• President of Goizueta Marketing Association
B.S. in Computer Science • May 2001
• Dean's List
Global Director, Interactive Brand Marketing • April 2013 - Present
I have set the vision for digital brand strategy development and execution for the STAINMASTER® brand.
Brand Manager, Interactive • August 2012 - April 2013
I led development of marketing executions to bust consumers' purchase barriers along their paths to purchase.
Senior Assistant Brand Manager • July 2011 - August 2012
I led a major marketing innovation by developing an eye-opening value reframe for the Downy brand.
Assistant Brand Manager • June 2009 - July 2011
I developed a new business model for the Febreze brand, helping it become one of the fastest brands to reach the $1 Billion revenue mark in P&G history.
Project Manager • 2005 - 2007
I led a multifunctional team of architects, developers, quality assurance, customer support, and product managers to develop and deploy critical business software updates for clients with showstopper issues.
Staff Software Engineer • 2004 - 2005
I led the development of maintenance software releases for IBM's WebSphere product information management software.
Software Engineer • 2001 - 2004
I developed brand-new software technology for a product that streamlined and automated IT management
If you'd like to contact me, drop me a line below.
I look forward to hearing from you!